I'm Elspeth Belden, a creative
who specialises in all things digital

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Portfolio item 1

Sainsbury's

Homemade content hub

Homemade

Homemade is both a content hub and community site for Sainsbury's that celebrates home cooking. Partnered with the Huffington Post, the site presents a mix of recipes, articles and competitions housed in a completely fluid shell that adapts perfectly to all devices.

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Portfolio item 2

War Horse

Website Redesign

War Horse

War Horse needed a site redesign to reflect the growth in scale of the global theatre production, reassessing the increasingly tired and dated site to better suit the needs of their users. The goals were to include multi-device support, a clearer booking journey and checkout plus, most importantly, to build excitement around the show for diverse audiences.

The redesign streamlined the booking process, making it a smoother and simpler experience with signposts throughout to clarify ticket availability.

In a first for a theatrical site, the experiential home page harnesses parallax scrolling effects to tell the story of the show in a more engaging way to appeal to their core audience. Users can scroll through the story to see the puppetry move and come alive, while avid theatre goers already familiar with the production have the option to explore further with Behind The Scenes video and content.

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Portfolio item 3

Quantel

Rebrand

Quantel

Quantel produce world-leading content creation systems for broadcast, and post production for film. This was a global rebrand from the ground up including logo, brand guide and multiple applications, from brochures, marketing and stationary to product application.

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Portfolio item 4

National Theatre Live

Responsive Website

National Theatre

National Theatre live widens the reach of London Theatre productions by screening them live to a live global audience in cinemas. The challenge was to create a site that provides relevant information to a user, whether they're looking for a production in central London or south Africa.

The solution was a fully responsive site experience optimised for tablet, mobile and desktop. Geolocation technology takes out the guesswork for users by only flagging relevant information and content on the home page.

A dynamic culture feed of behind the scenes content acted hub for multiple social channels. This served as an unrivalled source of Inspiration for casual fans and avid theatre goers alike.

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Portfolio item 6

Charles Fish

Ecommerce Site and
Creative Strategy

Charles Fish

Relaunch of Charles Fish ecommerce store, including social and print based promotional activity and a brand refresh.

Based on the idea of a Jeweller’s loupe, the brand was brought up to date with a site overhaul that integrated product with relvant articles and pieces of interest, featuring as seen on celebrities, trend lists, and more, giving the site more or a laid back editorial feel whilst maintaining high end aesthetics.

The various types of Charles Fish store now sit under the umbrella of ‘’Charles Fish, A Rare Find,’ unifying the brand both on and offline.

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Portfolio item 8

Heavenly

Website Redesign

Heavenly

Heavenly are a branding agency who wanted to launch a new identity to celebrate their 10th birthday. Their website needed to reflect the refreshed look and feel.

The challenge was to create a site that provides relevant information on a per-client basis, and for this content to be updated regularly and easily.

The solution was a home page with a feed of relevant work and opinion pieces that could be easily priotised and rearranged as needs dictated. The site is adaptive across desktop, tablet and mobile for a consistent user experience.

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