As part of a massive brand overhaul, this was a two-year long project that rebuilt the UK website from the ground up. I worked closely with the brand agency as the guidelines were written to determine digital best practise, setting up the UK as the flagship site and pattern library for all regions to follow.
Key task-based pages must balance brand application with intuitive user experience.
Reducing customer calls was a key measure of success, so a robust help and support system was one of the key deliverables.
Brochureware pages needed to push the brand to create engagement. We started with some key user journeys around product purchase to set the visual direction.
Information hub pages use story-telling components with subtle animation to break down information into engaging, bite size snippets.
Various navigational patterns and prototyping.
A small selection of pages from the extensive component library. I worked with the global team to get a cohesive grid, spacing system, typography treatments and patterns in place, whilst meeting the strict AA accessibility guidelines applicable in the UK.
Later page designs are beginning to successfully pull together components from the library as building blocks, led by content teams with UX/UI playing an advisory role.