A quick turnaround project to promote test rides of the new Harley Davidson motorcycle. This was the first project using the new brand direction that pushed a more editorial and minimal aesthetic. The results were Harley’s highest digital conversion to date.
This microsite was developed in tandem with the new brand world, and there was no precedent for the new online look and feel.
The supplied concept from the band team, as shown below, was minimal!
The project was very tight on time and without any brand guidelines, and so I had relative free-reign in terms of design solution.
I felt space and movement were important to create the right feel for this new aesthetic.
The end result was the fully clickable prototype as shown below.
I also put together a brief style guide as part of the project deliverables, which went on to form a template for future projects.